Digital Marketing Lead
- Location:
- Pittsburgh Road, KY11 8DY
- Salary:
- £31,800 - £35,466 per year
- Contract Type:
- Permanent
- Position Type:
- Full Time
- Hours:
- 35 hours per week
Fife College is looking to appoint a talented, forward-thinking, enthusiastic Digital Marketing Lead to join its Marketing and PR team.
The role
As Digital Marketing Lead you’ll be a key player in working proactively across the organisation to develop, implement and evaluate the College’s digital marketing strategy and plans, ensuring their alignment to the College’s strategy and objectives. This will include managing a small team to look after: website look and feel; website navigation and user experience; SEO; PPC, Google AdWords and programmatic remarketing; social media strategy and purposeful following; rich engagement content; video production and infographics; traffic driving lead generation funnels and associated digital metrics.
You’ll have:
A qualification at SCQF Level 9 or equivalent in a Communications related subject
A proven track record of success in developing digital marketing capabilities across web, social, email, optimisation and paid media channels
Experience in dealing with content management systems, web platforms and user experience journeys
Experience of conducting PPC and Google AdWords campaigns and re-marketing initiatives.
Knowledge of SEO, enhancing the UX experience, increasing site traffic and monitoring site performance
Experience of developing a social media strategy to maximise the effectiveness of each platform and increase the number of followers
It’d be great if you also have:
Experience of working within an FE or HE environment
Experience of working in a public sector organisation
Experience of developing and implementing digital marketing plans in an FE or HE environment
Method of applying is by fully completed application form.
Further information and to apply for the position please visit our jobsite https://jobs.fife.ac.uk/FifeCollege/Default.aspx
Our Human Resources Team are available to answer any questions you may have about any of our vacancies. Contact the team by emailing humanresources@fife.ac.uk