Social Media Officer

Every week three children die in Scotland from an incurable condition. CHAS intends to be there for every one of those children.

We are looking for a Social Media Officer to develop and implement the CHAS social media strategy, and lead the day-to-day management of our social media channels. Working within the culture, ethos and philosophy of CHAS, you will deliver high quality and engaging content that inspires the public and stakeholders to support our cause.

Key Responsibilities

You will lead the development and coordination of social media content across CHAS, supporting the delivery of communication programmes, campaigns and appeals via organic and paid content. To achieve this, you will:

• Develop, build and execute social media strategy through competitor and audience research, messaging, platform determination and benchmarking

• Develop, implement, monitor and provide monthly/quarterly/annual analytical reporting on the social media aspects of CHAS communication programmes, appeals and campaigns

• Lead, coordinate and facilitate the social media content calendar process across CHAS working proactively with CHAS colleagues across multiple sites and teams to ensure content is coordinated and maximised across all channels

• Lead daily community management across all social media platforms (currently primarily Facebook, Twitter, Instagram and LinkedIn)

• Be responsible for complying with CHAS policies and ensuring compliance with relevant legislation e.g. trademark, copyright, FRSB, GDPR

About You

In order to deliver an outstanding social media experience for all CHAS audiences, you will have:

• A degree level in Communication, Marketing, Business, New Media or Public Relations

• Commitment to continued professional development

• Demonstrable social media experience and knowledge (e.g. Facebook, Twitter, LinkedIn, Instagram) including social media best practices

• Excellent content creation (photo/video/text), presentation and communication skills

• Well-developed analytics skills with ability to use a range of tools. Including e.g. Google Analytics and social media planning and monitoring/reporting tools

• The ability to use Adobe Photoshop or equivalent to edit and optimise images for use on digital channels

About CHAS

At CHAS, our ambition is to reach every family in Scotland who is living with the heart-breaking prognosis that their child is dying, and offer them our care and support to empower them to make the most of the short time they have together. As a Social Media Officer, you will be instrumental in achieving this vision.

Further Information and How to Apply

For more information regarding this post, please see the attached documents.

For an informal chat about the position with Emma Nodzak, Communications Manager, please call 07824457754.

For any queries regarding the recruitment process, please contact our HR team on 0131 444 3296 or by email to careers@chas.org.uk.

To be part of the future of CHAS, please follow the link to our Website and complete our online application form.

This post is subject to a Protection of Vulnerable Groups (PVG) check.