Head of Marketing

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Glasgow Caledonian – the largest and leading modern university in Scotland - is a vibrant, values-led university with campuses in the heart of Glasgow and London. With a strong commitment to high quality education and research which supports the communities we serve, we have strong partnerships with employers to ensure our students get the careers they dream of and deserve.

Named UK Modern University of the Year in the latest Daily Mail University Guide, we have rocketed into the top 50 universities in the UK in the highly regarded Times and Sunday Times University Guide, and are ranked 46 in the Guardian's latest guide. We are the top performing modern University in Scotland in all three guides. We are the only Scottish university with EcoCampus Platinum accreditation and were ranked first in Scotland for sustainability in the most recent People and Planet league table.

With a wide range of professionally accredited courses and links with over 300 industry partners, we have the highest proportion of graduates in highly skilled occupations (82%) compared to other Scottish modern universities - with 91% of our students in employment or further study within fifteen months of graduating (HESA 2024). We are Scotland’s leading provider of Graduate Apprenticeships. We are committed to widening participation, helping more people from diverse backgrounds into university. Our modern campuses support more than 23,000 students from over 130 countries.

Our research is addressing many of today’s biggest global challenges. We are unsurpassed by any other Scottish modern university for the level of research (72%) considered to be world leading or internationally excellent. Our health research is surpassed only by King’s College London for outstanding impact, and 100% of our communications, culture and media research is rated as having an outstanding or very considerable impact (REF2021).

Guided by our values – integrity, responsibility, creativity and confidence - we transform the lives of the people and communities we serve.

 

We are seeking a Head of Marketing who will lead and manage Glasgow Caledonian’s marketing team which provides a comprehensive range of professional marketing services to key stakeholders. Responsible for developing, delivering and monitoring the overall strategy for corporate and recruitment marketing, the successful candidate will be a member of the Future Students, Marketing and Communications Leadership team and will act as the professional marketing advisor to colleagues across the University.

Candidates interested in this role will be educated to degree level and have significant experience of leading integrated marketing teams with a track record of developing and delivering multi-faceted, cross channel strategies, plans and campaigns, delivering to target and within budget. They will have significant experience of working in Higher Education and will be able to demonstrate in depth knowledge of marketing within a Higher Education context. Experience of working with third party agencies is also essential.

As the Head of Marketing, the role holder will be able to motivate, coach and encourage the team, they will have a collaborative approach to working with colleagues across the University along with the ability to establish personal credibility and influence at all levels.

If you wish to know more about this role or for an informal discussion please feel free to contact Karen Varty, Director of Future Students, Marketing and Communications at Karen.Varty@gcu.ac.uk.

As the University for the Common Good, we are committed to embedding equality, diversity and inclusion, as well as our values in everything that we do.  As such, we welcome applications from all suitably qualified candidates who demonstrate the GCU Values.

Glasgow Caledonian University is committed to a fair and transparent recruitment process that is free from bias so that we can attract and retain a high performing workforce which makes a critical contribution to our success​.

The University holds the prestigious Athena SWAN Silver institution award, which recognises our significant record of activity and achievement in promoting gender equality across different disciplines.

As a Disability Confident 'Committed' employer, we are striving to ensure that our recruitment process is inclusive and accessible to disabled people. Although the Disability Confident 'Committed' level does not guarantee an interview for disabled applicants, we will make reasonable adjustments for disabled applicants during the recruitment process.

The University also holds the Carer Positive ‘Engaged’ employer award, which recognises our commitment to supporting staff with caring responsibilities.

Glasgow Caledonian University are committed signatories to the Armed Forces Covenant. 

The University offers a range of benefits including opportunities for professional development, family friendly policies, cycle to work scheme and onsite childcare facilities.

Please note that the appointment will be made on the first point of the salary scale (unless by exception).