Recruitment and Conversion Events Manager (FTC 1 year)

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Glasgow Caledonian – the largest and leading modern university in Scotland - is a vibrant, values-led university with campuses in the heart of Glasgow and London. With a strong commitment to high quality education and research which supports the communities we serve, we have strong partnerships with employers to ensure our students get the careers they dream of and deserve.

In 2023 we rocketed into the top 40 universities in the UK in the highly regarded Guardian University Guide, were ranked the UK’s 2nd top performing modern university in the inaugural Daily Mail guide, and entered the highly coveted top 50 UK universities in the 2024 Times and Sunday Times Good University Guide for the first time. We are the top performing modern University in Scotland in all three guides. We are the only Scottish university with EcoCampus Platinum accreditation and were ranked second in Scotland for sustainability in the most recent People and Planet league table.

With a wide range of professionally accredited courses and links with over 300 industry partners, we have the highest proportion of undergraduate level graduates in highly skilled occupations (83%) compared to other Scottish modern universities - with 91% of our students in employment or further study within fifteen months of graduating (HESA 2023). We are Scotland’s leading provider of Graduate Apprenticeships and we have transnational partnerships around the world, supporting more than 22,000 students from nearly 120 countries.  We are committed to widening participation, helping more people from diverse backgrounds into university.

Guided by our values – integrity, responsibility, creativity and confidence - we transform the lives of the people and communities we serve.

Are you passionate about creating impactful events that inspire prospective students to take the next step in their academic journey?  Glasgow Caledonian University is looking for a motivated and results driven Events Manager to oversee the delivery of a wide range of engaging on-campus and online events.

About the Role

As Recruitment and Conversion Events Manager, you will be responsible for designing, coordinating and delivering engaging and impactful recruitment events such as our which convert prospective students into applicants and applicants to enrolled students.  You will manage all aspects of the event planning and execution, from small events such as our weekly campus tours to our large Undergraduate Open Days with over 5,000 visitors, while ensuring a memorable experience for visitors reflecting the values and vision of Glasgow Caledonian University.

Reporting to the Recruitment Conversion Manager, you will manage a small, dedicated team supported by a large group of student ambassadors who play a key role in delivering our events.  Your work will require collaboration with academic and professional colleagues across the institution as well as external partners.

Key responsibilities include:

• Lead the planning, organisation, and delivery of in-person and virtual recruitment events, including Open Days, Applicant Days, and Conversion Events.

• Working in collaboration with Recruitment Managers, develop engaging event programmes tailored to prospective students at various stages of their decision-making journey.

• Manage, motivate, and train a team comprising one direct report and a pool of student ambassadors.

• Collaborate with internal stakeholders (academic departments, marketing teams, support services) to ensure effective event delivery.

 

 

• Monitor event budgets, ensuring cost-effective solutions while maintaining quality and impact.

• Develop and deliver evaluation processes, analysing event performance and providing recommendations for improvement.

• Lead on innovative approaches to digital and virtual event delivery, enhancing accessibility and engagement.

• Manage event communications, including invitations, schedules, and post-event follow-ups, in collaboration with the Marketing team.

• Maintain high standards of customer service, ensuring all visitors have a positive and memorable experience.

Essential Experience:

Candidates must have experience in planning and managing in-person and online events, ideally within a higher education or a customer-facing sector.  They should demonstrate strong leadership skills, including experience managing or mentoring staff and volunteers and have excellent organisational and project management abilities, with the capacity to manage multiple events simultaneously and delegate effectively.  Exceptional communication and interpersonal skills to engage with diverse stakeholders and audiences is important, as is a proactive and innovative mind set with the ability to find creative solutions and improve processes.

Desirable Experience:

Preferably, applicants will have experience working within the higher education sector, showcasing a deep understanding of its trends and challenges together with an understanding of the student recruitment journey and the importance of events in driving student conversion throughout that journey.

As the University for the Common Good, we are committed to embedding equality, diversity and inclusion, as well as our values in everything that we do.  As such, we welcome applications from all suitably qualified candidates who demonstrate the GCU Values.

Glasgow Caledonian University is committed to a fair and transparent recruitment process that is free from bias so that we can attract and retain a high performing workforce which makes a critical contribution to our success​.

The University holds the prestigious Athena SWAN Silver institution award, which recognises our significant record of activity and achievement in promoting gender equality across different disciplines.

As a Disability Confident 'Committed' employer, we are striving to ensure that our recruitment process is inclusive and accessible to disabled people. Although the Disability Confident 'Committed' level does not guarantee an interview for disabled applicants, we will make reasonable adjustments for disabled applicants during the recruitment process.

The University also holds the Carer Positive ‘Engaged’ employer award, which recognises our commitment to supporting staff with caring responsibilities.

Glasgow Caledonian University are committed signatories to the Armed Forces Covenant. 

The University offers a range of benefits including opportunities for professional development, family friendly policies, cycle to work scheme and onsite childcare facilities.

Please note that the appointment will be made on the first point of the salary scale (unless by exception).