Senior Market Insight Analyst (1 FTE)

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Glasgow Caledonian – the largest and leading modern university in Scotland - is a vibrant, values-led university with campuses in the heart of Glasgow and London. With a strong commitment to high quality education and research which supports the communities we serve, we have strong partnerships with employers to ensure our students get the careers they dream of and deserve.

Named UK Modern University of the Year for Graduate Jobs in the latest Daily Mail University Guide, and the top-ranked UK modern university in the Times and Sunday Times Guide 2026, we are a UK top 40 university according to these highly regarded guides. We are the only Scottish university with EcoCampus Platinum accreditation and were ranked first in Scotland for sustainability in the most recent People and Planet league table (2024).

With a wide range of professionally accredited courses and links with over 300 industry partners, we are the top university in Scotland for students in employment and/or further study within 15 months of graduating at 92% - with 78% of graduates in highly skilled occupations (HESA 2025). We are Scotland’s leading provider of Graduate Apprenticeships. We are committed to widening participation, helping more people from diverse backgrounds into university. Our modern campuses support over 21,000 students from 111 countries.

Our research is addressing many of today’s biggest global challenges. We are unsurpassed by any other Scottish modern university for the level of research (72%) considered to be world leading or internationally excellent, and our health research is surpassed only by King’s College London for outstanding impact (REF2021).

Guided by our values – integrity, responsibility, creativity and confidence - we transform the lives of the people and communities we serve.

Strategy, Planning and Insight undertake a range of activities related to the student journey and University performance including strategy development and implementation, policy analysis, market insight, strategic planning, statutory returns, business intelligence and data analysis.  

The successful candidate will provide expert input to the University’s market insight function in order to support the delivery of strategic objectives. This role involves working with the Lead Market Insight Analyst and leading on specific market insight projects and tasks, analysing internal and external data, scanning and analysing trends and developments in the external environment, preparing reports and presenting findings, and communicating actionable insights and recommendations. The role will inform institutional positioning, and support university planning, evidence-led portfolio development, marketing and recruitment activity, and an understanding of the implications of external developments on the University. The successful candidate will be required to work closely with colleagues within the department and across the University.

The successful candidate will be educated to degree level and relevant professional or postgraduate qualification is desirable. They will have professional experience in managing, designing and undertaking market research projects, in horizon scanning, and in identifying, evaluating, analysing and synthesising secondary data, relevant to market insight. They will have experience and skills in communicating actionable results from research and analysis to key audiences, including report writing and tailoring information in a variety of formats. The candidate should be able to work in a team and also independently, managing multiple projects and meeting deadlines.  Experience in managing, designing and undertaking market research projects in the HE sector and knowledge of the HE sector policy environment is desirable.

If you would like to discuss this role, please contact Susan Whittaker, Head of Insight and Policy Analysis, at Susan.Whittaker@gcu.ac.uk

As the University for the Common Good, we are committed to embedding equality, diversity and inclusion, as well as our values in everything that we do. As such, we welcome applications from all suitably qualified candidates who demonstrate the GCU Values.

Glasgow Caledonian University is committed to a fair and transparent recruitment process that is free from bias so that we can attract and retain a high performing workforce which makes a critical contribution to our success.

The University holds the prestigious Athena Swan Silver institution award, which recognises our significant record of activity and achievement in promoting gender equality across different disciplines.

The University holds the Race Equality Charter Bronze award, in recognition of our work to combat racism and support race equality.

As a Disability Confident 'Committed' employer, we are striving to ensure that our recruitment process is inclusive and accessible to disabled people. Although the Disability

Confident 'Committed' level does not guarantee an interview for disabled applicants, we will make reasonable adjustments for disabled applicants during the recruitment process.

The University also holds the ‘Carer Positive Established’ employer award, which recognises our commitment to supporting staff with caring responsibilities.

Glasgow Caledonian University are committed signatories to the Armed Forces Covenant.

The University offers a range of benefits including opportunities for professional development, family friendly policies, cycle to work scheme and onsite childcare facilities.

Please note that the appointment will be made on the first point of the salary scale (unless by exception).