Social Media Assistant

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An exciting opportunity has arisen to join the Social Media Team at Glasgow Caledonian University.

Glasgow Caledonian – the largest and leading modern university in Scotland - is a vibrant, values-led university with campuses in the heart of Glasgow and London. With a strong commitment to high quality education and research which supports the communities we serve, we have strong partnerships with employers to ensure our students get the careers they dream of and deserve.

In 2023 we rocketed into the top 40 universities in the UK in the highly regarded Guardian University Guide, were ranked the UK’s 2nd top performing modern university in the inaugural Daily Mail guide, and entered the top highly coveted 50 UK universities in the 2024 Times and Sunday Times Good University Guide for the first time. We are the top performing modern University in Scotland in all three guides. We are the only Scottish university with EcoCampus Platinum accreditation and were ranked second in Scotland for sustainability in the most recent People and Planet league table.

With a wide range of professionally accredited courses and links with over 300 industry partners, we have the highest proportion of undergraduate level graduates in highly skilled occupations (83%) compared to other Scottish modern universities - with 91% of our students in employment or further study within fifteen months of graduating (HESA 2023). We are Scotland’s leading provider of Graduate Apprenticeships and we have transnational partnerships around the world, supporting more than 22,000 students from nearly 120 countries.  We are committed to widening participation, helping more people from diverse backgrounds into university.

Guided by our values – integrity, responsibility, creativity and confidence - we transform the lives of the people and communities we serveThe Future Students, Marketing and Communications department is responsible for the recruitment of home and international students as well as a range of high-quality marketing and communications to support the delivery of the University’s strategic objectives and supporting strategies.

The Social Media team provides support to departments across the University with a focus on student recruitment.

The Social Media Assistant will support the creation and delivery of interesting and engaging content and campaigns for Glasgow Caledonian University’s social media channels, including Instagram, TikTok, LinkedIn, Facebook and Twitter. You will have knowledge and experience Knowledge and experience of using multiple social media channels, including analytics, and understand the uses for different platforms.

 

The successful candidate will report to the Social Media Officer and work with the Marketing and Communications teams to plan and create multimedia content that supports the team’s objectives, including student recruitment, brand awareness and reputation building.

We are looking for an ambitious and confident individual who can show initiative and work as part of a dynamic team. You will have a degree in a relevant discipline, knowledge and experience of using multiple social media channels, be able to work under pressure and be able to create concise, accurate and engaging content (i.e. infographics, video, photography or other multimedia).

You will be able comfortable with managing different types of content and working across different departments to support the wider social media aims of the University. You will have excellent communication and interpersonal and be able to demonstrate good planning skills and attention to detail.

You will have a creative flair and experience of using design software (i.e. Adobe suite, Canva, etc.) Experience in video production including filming and editing is desirable.

You will be able to adopt and adhere to our brand guidelines and tone of voice and tailor these depending on audience.

If you would like to have an informal discussion about the role please contact Lorna McKenzie, Social Media Officer at lmk6@gcu.ac.uk

As the University for the Common Good, we are committed to embedding equality, diversity and inclusion, as well as our values in everything that we do.  As such, we welcome applications from all suitably qualified candidates who demonstrate the GCU Values.

Glasgow Caledonian University is committed to a fair and transparent recruitment process that is free from bias so that we can attract and retain a high performing workforce which makes a critical contribution to our success​.

The University holds the prestigious Athena SWAN Silver institution award, which recognises our significant record of activity and achievement in promoting gender equality across different disciplines. 

As a Disability Confident 'Committed' employer, we are striving to ensure that our recruitment process is inclusive and accessible to disabled people. Although the Disability Confident 'Committed' level does not guarantee an interview for disabled applicants, we will make reasonable adjustments for disabled applicants during the recruitment process.

The University also holds the Carer Positive ‘Engaged’ employer award, which recognises our commitment to supporting staff with caring responsibilities.

Glasgow Caledonian University are committed signatories to the Armed Forces Covenant. 

The University offers a range of benefits including opportunities for professional development, family friendly policies, cycle to work scheme and onsite childcare facilities.

Please note that the appointment will be made on the first point of the salary scale (unless by exception).