Marketing Manager – Recruitment & Commercial Growth (1.0 FTE) (Permanent)

We are seeking an experienced, strategic and results-driven Marketing Manager to lead the delivery of high-impact marketing activity that drives student recruitment, commercial income and participation in training opportunities.

Reporting to the Head of Corporate Communications, Brand & External Engagement, this is a pivotal role responsible for translating strategy into insight-led, performance-driven campaigns that support the College’s growth ambitions.

This is an exciting opportunity for a marketing professional who thrives in a fast-paced environment and is passionate about delivering measurable outcomes across both B2C and B2B audiences.

Closing date: 31 July 2026 at 11.59pm

After the closing date, candidates will be notified by email via the College online system if they have been invited for interview.

Interviews have been scheduled for: W/C 17 August 2026

Candidates will be invited to deliver a presentation and will be informed of the selected topic in the invitation. In addition, candidates will be invited to complete a task and will be notified of the topic on the day of the interview.

Pre-employment Checks

Employment at Glasgow Kelvin College is subject to successful candidates being eligible to work in the UK, receiving two satisfactory references and successfully joining the Protecting Vulnerable Groups (PVG) Scheme.

Key Responsibilities

You will take ownership of the College’s operational marketing function, leading the planning, delivery and evaluation of integrated campaigns across multiple channels.

Key responsibilities include:

Leading integrated, multi-channel marketing campaigns to support student recruitment, commercial training and income-generating activity

• Driving learner recruitment across the full lifecycle – from awareness through to enrolment
• Developing and delivering employer-focused (B2B) marketing campaigns to support commercial growth
• Using data, insight and audience segmentation to inform targeted, effective marketing activity
• Overseeing digital channels, content and CRM-driven campaigns, ensuring a strong online presence
• Monitoring performance against KPIs and delivering clear reporting and continuous improvement
• Providing leadership and direction to marketing staff or project teams
• Acting as a trusted marketing adviser to internal stakeholders across the College

We are looking for a highly capable marketing professional with a strong track record of delivering impactful campaigns that drive growth.

Skills, Knowledge and Expertise

You will bring:

A degree in Marketing, Communications, Business or equivalent experience

• Significant experience in a marketing role focused on recruitment, growth or income generation
• Proven expertise in digital and multi-channel marketing, including analytics and campaign optimisation
• Strong commercial awareness and the ability to translate insight into results
• Experience of both consumer (B2C) and employer (B2B) marketing
• Excellent communication, planning and stakeholder management skills
• Experience leading projects or managing teams

Experience within the education, public sector or skills environment would be advantageous.

Benefits

Why work at Glasgow Kelvin:

• Access to a generous Local Government Pension Scheme.
• Hybrid working (dependent and the needs of the service).
• Annual Leave – 33 days per annum plus 12 set public holidays.
• Professional and personal development for all staff – we offer an extensive range of staff development opportunities and events to support you in your role, help you reach your full potential and plan for your future.
• Cycle to Work Scheme.
• Mileage Allowance – reclaimable for travel on College Business
• Employee Assistance Programme –– a 24-hour service that supports your health and wellbeing.
• Flexible Working and Family Friendly Policy – Flexible Working, Maternity, Parental, Paternity and Adoption Leave – enhanced entitlements.
• Sick Pay – Enhanced entitlement above the national average.
• Wellbeing – a range of activities to enhance and support your wellbeing, access to sports facilities and fitness activities.

About Glasgow Kelvin College

About Glasgow Kelvin College: Glasgow Kelvin College seeks to provide learning opportunities of the highest quality, which engages learners from the widest range of backgrounds, and supports their progression to employment or to further study. We play a vital role in providing accessible vocational and core-skills learning and you will have the opportunity help us create progression opportunities for learners and makes a positive impact on the communities we serve.

We deliver high-quality programmes, from introductory to degree level, to around 15,000 students each year from three campus buildings in the North and Northeast of Glasgow and through a large network of community-based centres. The College works with partners to create inclusive progression opportunities in a vibrant and sustainable environment for our learners.

Roles within the College are subject to the Protection of Vulnerable Groups Scheme and as such the successful candidate(s) will be required to make an application for membership under the Scheme.

At Glasgow Kelvin College, we are committed to fostering a workforce that reflects the diverse society we serve. We believe that our strength lies in our differences, and we actively seek to attract talent from a wide range of backgrounds. Our goal is to create an inclusive environment where everyone feels valued, respected, and empowered to reach their full potential.

We are dedicated to being an employer of choice by prioritising diversity, inclusion, and wellbeing. Our inclusive policies and practices ensure that every team member experiences a strong sense of belonging and can thrive both personally and professionally. We are a Disability Confident employer and guarantee to interview applicants who meet the essential job requirements.

Join us at Glasgow Kelvin College and be part of a team that celebrates diversity and champions inclusion. Your unique perspective and experiences are not just welcomed—they are essential to our collective success. To find out more about how we do this visit: Equality, Inclusion, Diversity and Belonging - Glasgow Kelvin College